Virtual World Works

Demo Project Sun Wonderland, virtual world open source.

“There are more worlds beyond Second Life, worlds that can fit better with the needs of our customers” says Claudio Lobos. The Spanish team is nowadays analizing “Wonderland” a virtual world by Sun done under Opensource Standards.

Of course it is not as glamours as Second Life, its design it is really poor, but it strength points are:

• Creation of private worlds, like virtual worlds intranets or extranets
• Virtual meetings with ofimatics applications, applications like google docs
• Creation of customized worlds without the Second Life limitations

“This kind of worlds are cleary oppening us new business opportunities” Gemma Vallet

If you want a presentation about this subject, please, contact us:

Claudio Lobos in Madrid: claudio.lobos-carreno@capgemini.com

Gemma Vallet in Barcelona: gvallets@capgemini.com

A talk with, Victoria Bracewell Lewis

Senior Analyst Forrester Research at the European eCommerce Conference, ECC, in Barcelona for Interactiva magazine.

In your speech at EEC Barcelona you were talking that in the coming years will see a big impact of the virtual worlds into the eCommerce. Can you explain us the evolution of virtual worlds into this landscape? Nowadays as you were saying because of their technological complexity the impact in eCommerce is still low.

VB

What we have to understand that brands that will success on Virtual Worlds will be brands that they will be integrating other media: mobile, TV, etc.

I want my avatar going shopping to different eshops online. I can try clothes, using my real sizes, even using my own pictures. And buy them any where online.

One of the best practices of last year was I WANT ONE OF THOSE.com, they are specializing finding really cool things. In 2007 summer they decide to create a shop in Second Life. A place where you can create products in Second life and then “I want one of those” send to you a real object. This practice was a huge PR.

We interview some of the audience in Second life: male, 30 something. They told us “I like shopping in SL. I don’t like go shopping in real time, I don’t have time to go shopping.”

Based in London, Victoria contributes to Forrester’s offering for eBusiness, Channel & Product Management professionals. As an expert in eBusiness and using electronic channels for retailing, consumer product goods marketing and product branding, her research focuses on the dynamics and trends centered on eCommerce, interactive marketing and consumer strategies. Victoria has extensive experience in eBusiness strategies for EMEA and emerging markets for Eastern Europe, Russia, Central Asia, and South Africa. She helps retailers, mail-order catalog businesses, and CPG brands understand and develop growth strategies for the online channel in existing and new markets and how to build and optimize customer-centric online environments, effective cross-channel integration, and high-standard customer service. Often this involves understanding best practices around eBusiness operations, resourcing and goverance in order to develop effective solutions for global/local customer service, merchandising, fulfillment and logistics, and supply chain logistics.

Los avatares de Capgemini Spain informaron en el stand de la compañía en la primera feria de empleo en Second Life

El avatar de Claudio Lobos, Claudio Laval, daba el pasado 15 de octubre una interesante conferencia sobre el negocio emergente en Second Life. Dicha conferencia se producía durante la primera feria de empleo española en el mundo virtual y fue seguida online por numerosos avatares tanto de empresas como de visitantes en busca de empleo.

Gracias a las informaciones de nuestros avatares (movidos por Claudio Lobos, Carina Vernis e Irene Aranda) en el stand que Capgemini tuvo en esta feria promovida por Infoempleo, más de medio centenar de personas nos enviaban sus CV desde diferentes rincones de España en los 5 días que duró el evento virtual.

Por otra parte, las entrevistas realizadas online por el equipo de Héctor Huertas (Staffing) sirvieron también como ensayo de esta “interesante experiencia que aún tiene que madurar” (como comenta Nieves Pacheco) y que Capgemini estará ahí, siempre a la cabeza de lo que las nuevas tecnologías nos presentan.